You may have noticed Pie Face was featured on Today Tonight, please find our response to the story below;
Pie Face is one of Australia’s most popular providers of handmade pies and we stand 100% proudly behind the quality of our pies and all of the ingredients used.
Independent testing from two separate laboratories confirms that our Mince Beef pie is typically 20% heavier than the pie tested by Today Tonight. This indicates the typical Pie Face Mince Beef pie would be well above the 25% minimum meat content requirement, using one of the leanest Australian mince beef meat content available. This testing also confirms our “Chunky Steak” range of pies has the highest meat content of all pies tested at 44.6%
We are disappointed this pie has slipped through Pie Face’s strict quality controls. Because our pies are handmade we allow for a variance within set parameters, but this pie is obviously under par. We have since re-enforced our controls and quality assurance program to further limit this issue and ensure we are delivering the quality pies our customers know and love.
In addition, the independent testing confirms Pie Face uses one of the leanest mince beef of all pies tested by Today Tonight. Because Pie Face pies use handmade authentic French puff pastry, and the pie tested had lower than normal filling, the fat content (as a %) is therefore higher than what it normally would be. However Pie Face pies are virtually trans fat free, and around 40% of the pastry fat content is the healthier Poly & Mono unsaturated fat.
Chief Marketing Officer
Strewth. The Aussies are bringing their pies to New Zealand.
It will be the second big pie chain to set up in shop since the much-loved Georgie Pie closed its doors in 1999. Kiwi franchise Jesters pies opened in 2002, and has 17 stores in the North Island with stores pending in Wellington and the South Island.
Pie Face announced today it had entered into a memorandum of understanding with New Zealand partners to roll out at least 62 stores over the next 10 years across New Zealand.
The local partners, Julian Field and Jared Palmer, have a combined 17 years of fast food experience, Pie Face said in a media release.
Field has been a multi-unit owner with Subway New Zealand for the past 15 years in the South Island.
The New Zealand company has been granted an exclusive license to operate the Pie Face business on this side of the Tasman. It will initially establish a training store in Auckland, followed by a rollout in Auckland. The first store is expected to open by April 2013.
Product will be imported from Pie Face in Australia, but the New Zealand franchise will have the option to produce locally under license.
The local partners will pay an undisclosed up-front fee to Pie Face, and will pay a share of royalties, trading profits and marketing levies in perpetuity, the company said.
Wayne Homschek, co-founder and Pie Face CEO said he sees a bright future for the brand in the Kiwi market.
The move across the ditch is the first master license arrangement for Pie Face, which was founded in 2003 in Bondi, Sydney. It now operates 76 stores across Australia, mostly franchised.
Pie Face recently entered the United States market with a first store in Manhattan, New York with a seven further stores under development.