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Pie Face wins best web site award

Pie Face wins best web site award Pie Face has captured first place in the Website Design category for the creation of its highly innovative web site (www.pieface.com.au) at the 2009 create:awards.  The web site is designed to build strong interactive relationships with its customers (or fan base as Pie Face’s CEO likes to call…

First ?Food Court? format store immediately one of leading stores in Pie Face network

First ‘Food Court’ format store immediately one of leading stores in Pie Face network Just opened in October, the new Pie Face Airport Food Court store is one of the leading stores in the network in terms of sales.  Trading well against other leading food court operators, the new store underscores the strength of the…

Stars with the Midas touch, Celebrities are starting the most surprising of businesses

The Sunday Telegraph Stars with the Midas touchCelebrities are starting the most surprising of businesses, writes Bronwen Gora Report: Bronwen Gora   Betty Fong   From fashion to food isn’t a natural progression for most, but in 2003 Betty Fong, the former Paablo Nevada designer, joined forces with her partner, Wayne Homschek – an investment…

Pie Face CEO talks with Peter Switzer for Qantas

Pie Face CEO talks with Peter Switzer for Qantas Peter Switzer and Pie Face CEO Wayne Homschek discuss the development of the unique business of Pie Face, how it started, why Pie’s, and what the future holds for the Sydney based chain. Click here>  

A Bigger Slice of the Pie: Pie Face featured in Fast Company

A bigger slice of the pie Friday 21 August 2009Patrick Stafford Wayne Homschek, chief executive of food retailer Pie Face, is the man behind a very unique food services company, which decorates its pies with faces. But while his product is unique, his business challenges are common – finding investors, finding staff and managing capital.…

2010 Pie Face marketing program kicks off with a bang!!

2010 Pie Face marketing program kicks off with a bang!! As many now know, Pie Face isn’t your usual camper when it comes to marketing. Thinking different is something which comes naturally to the Pie Face fanatics at HQ! Well 2010 is no exception. Already underway Pie Face has implemented two (2) new marketing programs:…

Wake me up coffee!! sales steadily increasing

Wake me up coffee!! sales steadily increasing Coffee sales are now a meaningful part of the Pie Face offering. While most consumers immediately associate Pie Face with amazing gourmet pies, the unique Wake me up!! coffee offering (first offered in December 2007) is gaining solid momentum now contributing nearly 20% of all sales. While not…

Pie Face opens 2nd Chatswood Store

Pie Face opens 2nd Chatswood store – Chatswood Chase Pie Face opened thier 2nd Chatswood store today in the Chatswood Chase food court precinct – located down the road from the existing Pie Face store located in Chatswood Westfields.  This brings total stores in the group to 21.  “Pie Face have been expanding into a variety of…

Pie Face opens 2nd Melbourne CBD store

Pie Face opens 2nd Melbourne CBD store – Flinders Lane Pie Face opened thier 2nd Melbourne CBD store today, bringing total stores in the group to 22.  The store also represents the 2nd store Melbourne franchisee Peter Christo has opened after opening his first store on Swanston Street just several months ago.  “Im delighted with the…

Pie Face opens another Sydney CBD Store in Clarence Street

Pie Face opens another Sydney CBD Store in Clarence Street Pie Face opened thier 23rd store today, making this the 4th Sydney CBD store.  While only several hundred meters from the company’s York St store located directly behind Wynard Station on 56 Clarence Street, trading is strong and growing quickly.  York St sales are not affected. “Typical…

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